my experience

Marketing Coordinator
AMC Networks, New York, NY

  • Spearheaded affiliate marketing efforts and managed projects by providing content strategy, monthly schedules, creative assets, tracking budgets, programming decks, and brand awareness to support the editorial calendar, ensure content distribution, and relationship maintenance with key partners, resulting in an increase in revenue

  • Employed project management tools to streamline project schedules, facilitate communication regarding creative deliverables and project requests, and concurrently gather data for analyzing campaign performance data.

  • Produced compelling presentations and pitch decks using InDesign and PowerPoint for external partners by implementing consistent brand guidelines and industry trends to align with overarching company objectives

  • Leveraged consumer insights and constructive feedback to identify areas for brand awareness and process improvement.

  • Collaborated with cross-functional teams by understanding project goals and developing innovative solutions, implementing new approaches and greater alignment across US and international markets.


Co-Founder
The Girls NYC, New York, NY

  • Built The Girls NYC social club from 40 members to 1,300+ members and growing via social media advertising, encouraging word-of-mouth advertising, and via articles, interviews, and more.

  • Organized and facilitated events for members to meet and create meaningful friendships and relationships.

  • Sought out and managed brand partnerships that elevate both the partner brand and our social club.

  • Managed the growing social club, ensuring every member had a safe and fun environment to meet and form relationships. Focused on making sure every member (from the first to the 1300th member) enjoyed the same experience and potential to attend events.

  • Developed a brand website to attract potential members, and brand partners, as well as host our application and merchandise sales.

  • Designed and sold multiple rounds of merchandise to raise funds to continue making our social club accessible for all members.

Key Account Marketing Supervisor
Showtime Networks, New York, NY

  • Supervised the creative development and approval of 200+ marketing tactics.

  • Collaborated cross-functionally with sales, legal, digital, creative, and campaign management on partnerships with national distributors for video, print, and digital platforms to develop and execute multi-million dollar marketing campaigns.

  • Managed projects, communications, timelines & assets, tracked creative and facilitated project deliverables between partners and internal teams

  • Provided copywriting for partners to enhance the consumer experience across television, streaming, web, and mobile applications.

  • Provided efficient and effective sales training for national distributors' customer service representatives to ensure smooth onboarding.

  • Collaborated with internal teams to maximize campaign opportunities and support key efforts to ensure strategic alignment

Key Account Marketing Coordinator
Showtime Networks, New York, NY

  • Produced monthly B2B distributor social media calendars reaching 300+ affiliate stakeholders.

  • Lead coordination of traditional and streaming video asset customizations (broadcast, VOD, and digital/social usage), music licensing, and accompanying legal or talent conflicts.

  • Fulfilled dozens of digital, mobile, video, and print creative asset requests on a daily basis.

  • Hosted weekly department meetings of distributor marketing and program marketing to align on internal and external priorities and brand goals.

  • Supported project management needs for several high-profile partner accounts.

  • Developed a system to ensure that marketing assets were readily available to partners.

Freelance Social Media Manager

  • Collaborated with a variety of clients in industries ranging from travel and apparel to engineering and manufacturing to establish a specialized strategy to achieve my client's business and marketing goals.

  • Curated monthly social media content calendars to align with the unique business and marketing goals of various clients, consisting of creating copy, designing creative, and developing specialized hashtag strategies for Instagram, Facebook, and Twitter.

  • Stayed up to date with relevant industry news, emerging social media platforms, and existing social media platform updates to ensure that content reaches new audiences and delivers each client's existing content in innovative ways.

  • Developed a system of reporting on relevant performance analytics across all platforms to keep clients up to date on progress toward marketing goals.

Marketing Assistant & Maître D'
QED Hospitality, Nashville, TN

  • Developed and maintained positive relationships with regulars and VIPs, including recognition upon arrival and identification of preferences.

  • Utilized software such as OpenTable and SquareSpace to ensure that customers had a pleasant experience from the moment they made a reservation through their time at their restaurant and after they had left.

  • Trained and mentored new host hires to ensure that they represent the restaurant.

  • Collaborated with the marketing manager to create engaging content for Marsh House, an upscale restaurant, and L.A. Jackson, a trendy rooftop bar.

  • Monitored social media accounts for follower comments/questions and respond as necessary.

Marketing Associate
Innovatis Group, Nashville, TN

  • Collaborated with the marketing team with social, digital, and email marketing efforts to drive community engagement and event attendance, which resulted in events that surpassed attendance goals and set event attendance records.

  • Developed specialized social media strategies based on the specific needs of five unique clients, which led to an average growth rate of 140% across all platforms over a three-month period.

  • Analyzed Google Analytics and the performance of other marketing efforts via MailChimp and HootSuite Analytics to uncover key insights and make recommendations for improvement, as well as to communicate progress towards marketing goals.

  • Worked with cross-functional teams to understand and prioritize marketing needs and create plans to meet and exceed the expectations of our clients and their customers.

  • Tracked industry trends and news in order to develop new initiatives to increase membership outreach and event attendance.

Marketing Assistant
The Heard Newman Team at Compass, Nashville, TN

  • Expanded partnership opportunities with local businesses and developers.

  • Created and executed email, print, and digital marketing campaigns at local and national levels for luxury and new construction listings in the Nashville area in order to attract new business and client leads.

  • Designed promotional websites for the agent team and luxury listings, including selecting content aligned with the team’s brand, updating the content weekly to ensure that the agents’ offerings were correctly represented, and developing a brand guide for the future upkeep of the website.

  • Tracked and analyzed the social media performance of the team’s Instagram accounts and compiled data into weekly reports for clients.

  • Planned and assisted with client outreach events.

  • Managed client relations including weekly CRM updates, coordinating client gifts, and re-engaging past clients.

  • Assisted with various administrative tasks, such as budget planning, meeting coordination, and scheduling


Acquisition Marketing Intern
Birchbox, New York, NY

  • Analyzed email marketing data on a daily basis to influence future campaigns.

  • Researched email content and subject line trends to determine the best way to increase unique open and click-through rates.

  • Developed an email marketing strategy using market research and competitor analysis to outline the optimal way to use customer attributes and increase engagement which involved creating a brief detailing the strategy and desired results, as well as the other teams (social, design, etc.) needed to make the campaigns successful.

  • Created custom links to help accurately track customer interactions within emails.

  • Worked with cross-teams daily to execute upcoming email promotions through QA chains and Asana.

  • Used tools such as Photoshop and Dreamweaver to slice and assemble emails, which consisted of evergreen campaigns, shop, and acquisition promotions.


Experiential Marketing Intern
REACH LLC, Nashville, TN

  • Curated social media content for the agency centered around upcoming events, press releases, and relevant content pertaining to the agency’s clients.

  • Provided administrative support to the REACH staff.

  • Assisted in event planning, coordination, and execution for several client projects through the use of logistical coordination, administrative requirements, and marketing techniques across multiple platforms.